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Why Online Advertising Still Needs a Human Touch
By @myonlineadvertisingpath
The Real Cost of Automation in Online Advertising I have spent the better part of two decades watching the advertising industry transform. When I started, you could run a newspaper ad for a lost dog and get twenty calls by lunch. Today, the same effort requires a pixel-perfect campaign on three platforms, a retargeting sequence, and a spreadsheet that tracks click-through rates across time zones. The tools have changed, but the core truth has not: people trust people, not a
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